By Sandra M. Oliver,Sandra Oliver
A daring addition to current literature, this booklet presents a superb evaluation of company verbal exchange. Taking an interdisciplinary process, it bargains readers the in-depth research required to actually comprehend company verbal exchange, company process and company affairs in addition to the correct public kin issues.
With a clean new method of this subject, the authors problem reductionist perspectives of company communique, delivering persuasive proof for the concept with out an organizational verbal exchange technique, there isn't any company strategy.
Written via a magnificent record of foreign experts, the textual content is easily illustrated with modern case reports, drawing out the main pertinent best-practice results of theoretically dependent purposes. Its 4 sections cover:
- national communication
- international communication
- image, id and attractiveness management
- the destiny for company verbal exchange concept and practice.
This is a necessary one-stop reference for all teachers, practitioners and scholars trying to comprehend company verbal exchange and public relations.
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