Apotheken im Umbruch: Mehr für Ihre Kunden - mehr für Sie by Heidi Gregor

By Heidi Gregor

Das Berufsbild des Apothekers hat sich geändert und die Haupteinnahmequellen verlagert. Die Veränderung der Rahmenbedingungen macht eine Anpassung des Verhaltens und Angebots notwendig.
Was den Apotheken-Mitarbeiter von heute und morgen unverzichtbar für die Bevölkerung macht, ist immer weniger das Produktsortiment, sondern eine exzellente, individuelle, fachlich fundierte Beratung zu Themen rund um Gesundheit, Wohlfühlen und Schönheit.
Die Devise lautet „Stärken stärken“. Mehr dazu erfahren Sie in diesem Buch.

Das Erfolgsrezept für Ihr Beratungsgespräch: individuell, persönlich und fachlich qualifiziert

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