Bollywood and Globalization: The Global Power of Popular by David J. Schaefer,Kavita Karan

By David J. Schaefer,Kavita Karan

The box of Bollywood reviews has remained predominantly serious, theoretical and ancient in concentration. This booklet brings jointly qualitative and quantitative techniques to take on empirical questions targeting the connection among tender energy, hybridity, cinematic texts, and audiences.

Adopting a critical-transcultural framework that examines the advanced energy kinfolk which are manifested via globalized construction and intake practices, the ebook techniques the learn of renowned Hindi cinema from 3 wide views: transcultural construction contexts, content material developments, and audiences. It to start with outlines the theoretical concerns suitable to the unfold of renowned Indian cinema and emergence of India’s starting to be gentle energy. The e-book is going directly to document on a sequence of quantitative reviews that learn the styles of geographical, cultural, political, infrastructural, and creative energy dynamics at paintings in the highest-grossing well known Hindi movies over a 61-year interval seeing that independence. eventually, an extra set of stories are awarded that quantitatively study Indian and North American viewers intake practices.

The ebook illuminates concerns regarding the actualization and upkeep of cinematic gentle energy dynamics, highlighting Bollywood’s expanding integration into and subsumption by means of globalized practices which are essentially changing India’s cinematic panorama and, therefore, its particular smooth energy strength. it really is of curiosity to teachers operating in movie reviews, Globalisation reviews, and overseas Relations.

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