
By Tracey L. Smith,Mary Tague-Busler
By Tracey L. Smith,Mary Tague-Busler
By Martin Thiele
By Alessandro D'Arma
By Hugh M. Culbertson,Dennis W. Jeffers,Donna Besser Stone,Martin Terrell
the necessity for PR execs to check the social, political, and financial contexts of public family rigorously were obvious for it slow as concerns administration and surroundings scanning emerged as focal issues of contemporary public relatives. but there has been no systematic framework for such learn. This quantity, besides the fact that, with its robust origin in thought, presents simply that framework and is very compatible for graduate-level classes in public relations.
By Gerlinde Mautner,Franz Rainer
In spite of the daily relevance of industrial verbal exchange, it continues to be underrepresented in regular handbooks and textbooks on utilized linguistics. the current quantity introduces readers to a wide selection of linguistic experiences of commercial communique, starting from conventional LSP techniques to modern discourse-based paintings, and from the micro-level of lexical option to macro-level questions of language coverage and culture.
By W. James Potter
"Arguing for a normal Framework for Mass Media Scholarship challenges students and scholars to contemplate and re-examine what we all know approximately media and the way we predict approximately media. As such, the ebook offers a huge framework for puzzling over knowledge—regardless of the self-discipline… The textual content presents all the worthwhile instruments to maneuver the sector ahead in a manner that would elevate the rigor of the paintings being performed and increase the general profile of the discipline."
–Dana Mastro, collage of Arizona
In this groundbreaking ebook, W. James Potter offers an leading edge point of view to media students and scholars who're annoyed with the fragmentation of analysis findings throughout such a lot of journals, books, and fields. Arguing for a normal Framework for Mass Media Scholarship presents a transparent plan for a extra effective approach to construct wisdom in regards to the mass media in order that it may be larger geared up and made extra helpful.
Key positive aspects
"The booklet will play an immense function in delivering constitution to a extensive, fragmented self-discipline. i think it's going to, at least, create vital dialogues approximately what we now know/understand approximately components of mass media, and the place we should always stream as a self-discipline… This e-book is obviously a 'call to hands' for mass media students to ratchet up the standard of study (and what we know), to determine the interconnections inside of and between strands of scholarship, and to maneuver ahead in a extra effective, geared up demeanour. Professor Potter can be counseled for this." —Roger Cooper, Ohio college
"This publication is...that name to motion that comes ahead each few years, to wake us up and problem our methods of doing issues, now not via being radical, yet through synthesis... i have been awaiting numerous years for a e-book like this."
—Sahara Byrne, Cornell University
By Juan Francisco Alvarez Moreno
In den letzten Jahren hat sich oft die Frage gestellt, ob und wie die sozialen Netzwerke die Vermittlung von Politik ändern. Oft werden die Folgen für die politischen Kampagnen und den Wahlkampf diskutiert. In dieser Hausarbeit liegt jedoch der Fokus auf der measurement der recognition und des pictures von Politikern in sozialen Netzwerken. Wichtig wird die paintings, in der die Politiker vom Publikum – seien es andere Politiker, Journalisten, oder Bürger im Allgemeinen – wahrgenommen werden. Denn Politik ohne Kommunikation ist heute nicht denkbar. Politiker, als Kommunizierende, sind in der Pflicht, ihre acceptance zu bewahren.
Die zentrale Fragestellung dieser Arbeit ist der Einfluss der sozialen Netzwerke (konkreter: der ihnen in dieser Arbeit zugeschriebenen Phänomene) auf die Stabilität der attractiveness und des photographs der Politiker. Die Antworten auf diese Frage hängen zweifellos von der Komplexität und „Multidimensionalität“ der Gegenstände des Interesses ab, aber diese Komplexität dient als Anreiz für die Entfaltung dieser und hoffentlich zukünftiger Arbeiten.
By Haru Yamada,Deborah Tannen
By Marvin N. Olasky
By Sabine Gerasch