Consumer Reaction, Food Production and the Fukushima by Kentaka Aruga

By Kentaka Aruga

This ebook examines the criteria excited by shopper responses to nutrients produced in areas close to the Fukushima Daiichi Nuclear Plant following the March 2011 japanese eastern earthquake, and assesses how responses to experiences on meals protection and chance of radiation illness formed shopper perceptions of and next habit towards items from the Fukushima prefecture. at the foundation of a survey performed in 2014 between 8,000 shoppers from all components of Japan and targeting ten meals items (rice, cucumbers, apples, shiitake mushrooms, red meat, beef, eggs, tuna fish, wakame seaweed, and mineral water) it investigates shopper offerings in particular in accordance with rumor (“fuyou”) and never truth in addition to how “fuyou” harm formed such offerings. It then is going directly to examine the diversities among those patron choices. 

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