Corporate Public Relations: A New Historical Perspective by Marvin N. Olasky

By Marvin N. Olasky

This quantity provides a old and goal review of the sphere of public relatives long ago century. It discusses a number of the landmark situations in public kinfolk, evaluations the philosophies of innovators reminiscent of Ivy Lee and Edward Bernays, and explores how company public family has affected monetary and political tendencies. the writer concludes via providing long term choices for the way forward for public kin invaluable to either practitioners and company executives.

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