Handbook of Business Communication: Linguistic Approaches by Gerlinde Mautner,Franz Rainer

By Gerlinde Mautner,Franz Rainer

In spite of the daily relevance of industrial verbal exchange, it continues to be underrepresented in regular handbooks and textbooks on utilized linguistics. the current quantity introduces readers to a wide selection of linguistic experiences of commercial communique, starting from conventional LSP techniques to modern discourse-based paintings, and from the micro-level of lexical option to macro-level questions of language coverage and culture.

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