International Operations: How Multiple International by Harm-Jan Steenhuis

By Harm-Jan Steenhuis

The Hispanic–Latino neighborhood is huge, increasing, and an immense contributor to the U.S. financial system. Numbering over 50 million, Hispanic–Latinos presently symbolize approximately sixteen% of the inhabitants. Hispanic–Latinos have interaction in a range of jobs that support continue the American monetary engine working. The perform of entrepreneurship has been at the upward thrust with over 2.3  million companies within the usa categorised as Hispanic owned, producing over $345 billion in sales. This booklet examines the entrepreneurial mind-set of Hispanic–Latinos within the usa. With constrained literature at the topic, the authors created a pioneering publication that captures the viewpoints of real-life Hispanic–Latino marketers. utilizing a 15-item questionnaire, the authors acquired details on entrepreneurial purpose, pursuits, and enterprise techniques applied. This e-book highlights genuine international company studies, together with demanding situations on the subject of entrepreneurial goals, and the significance of hardwork, self-discipline, and a favorable approach within the luck of an enterprise.

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