Organizational Perception Management (Organization and by Kimberly D. Elsbach

By Kimberly D. Elsbach

This ebook summarizes the study findings from the quite new area of research known as "organizational belief administration" (OPM). whereas notion administration has been studied on the person point because the 1960's, organization-level belief administration used to be first tested within the 1980's within the context of company annual reviews that interested by organizational commonplace and function. considering that then, empirical experiences have improved the area of organizational notion administration to incorporate the administration of organizational identities, in addition to the strategic administration of specialised organizational pictures for particular audiences.

The objectives of Organizational notion Management are to:
*summarize and set up this evolving literature to supply a whole and entire definition of OPM occasions and tactics;
*illustrate OPM occasions and strategies in particular, real-world contexts; and
*identify a collection of study issues which may stimulate additional examine on OPM.

This textual content is grounded essentially in empirical study on OPM, together with qualitative box learn, and makes use of present study and case reports to demonstrate the applying and effectiveness of OPM in context. As such, it is going to attract scholars, students, and practitioners of organizational management.

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