Sport Analytics: A data-driven approach to sport business by Gil Fried,Ceyda Mumcu

By Gil Fried,Ceyda Mumcu

The expanding availability of information has remodeled the way in which activities are performed, promoted and controlled. this is often the 1st textbook to provide an explanation for how the massive facts revolution is having a profound impact around the game undefined, demonstrating how game managers and enterprise execs can use analytical strategies to enhance their expert perform.

While different activities analytics books have desirous about participant functionality info, this publication indicates how analytics should be utilized to each sensible quarter of recreation company, from advertising and occasion administration to finance and felony prone. Drawing on learn that spans the total recreation undefined, it explains how information is influencing an important judgements, from price tag revenues and human assets to threat administration and facility operations. each one bankruptcy includes genuine international examples, profiles and prolonged case stories that are complimented by way of a spouse site packed with invaluable studying resources.

Sport Analytics: A data-driven method of activity company and management is a vital textual content for all game administration scholars and a useful reference for any activity administration specialist thinking about operational research.

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