The Future of the Multinational Company by Julian Birkinshaw,Sumantra Ghoshal,Constantinos C.

By Julian Birkinshaw,Sumantra Ghoshal,Constantinos C. Markides,John M. Stopford,George Yip

contemporary occasions -from September eleven, to the anti-globalization protests to the cave in of the high-tech increase have accentuated the feel that the worldwide financial system is getting into uncharted waters Bringing jointly the best experts on globalization and overseas company The way forward for the Multinational Company appears to be like forward to the hot demanding situations dealing with multinational corporations and predicts what the multinational corporation will appear like in ten years time.

  • Brings jointly the prime experts within the box of world / overseas busi-ness.
  • Accademically rigourous yet available ·
  • Addresses an issue of outrage to practitioners and teachers alike

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